With The Cultivist, no two projects were ever alike. Yet every design carried the same balance: contemporary, considered and elevated, with just enough boldness to make the brand impossible to ignore.
From menu cards and bespoke lunchboxes to event concepts, art trips and printed details, every project asked for its own visual world while still feeling unmistakably Cultivist.
Working alongside the existing typographic logo by Construct London, we developed an iconic ‘C’ swoosh to bring more movement, recognition and flexibility into the brand. A detail that could travel across formats, appearing boldly when needed and quietly when the moment asked for restraint.