The White folder

Some pieces are found. Others are discovered. The White Folder was founded on the belief that the most extraordinary objects rarely announce themselves. Through an instinctive eye and an extensive network, founder Novi sources art and collectible design for private collectors, interior designers and architects, uncovering pieces that bring depth, character and individuality to a space.

The identity draws from that same sense of discovery. We created a flexible visual system centred around an adaptable logo—one that evolves while retaining the essence of the brand. Like the objects Novi sources, the identity feels collected rather than constructed, balancing refinement with curiosity.