The Artichoke

London — 2020

Story —

The Artichoke is a new design shop located in Mayfair, Londen, by Laura de Gunzburg at the back of Shreeji News. Her husband, Gabriel Chipperfield, designed the interior, giving it an ‘Alice in Wonderland experience’ with a warren of luxurious rooms behind the shop.

Print by Lunch Press, Sonsoles — Photography by Birgit Sterckx, The Artichoke

The Artichoke stationery mockup by Ding Studio

Colour Clash

The variety of colours — Purple, Green, Terracotta and Pink — perfectly mirror The Artichoke’s vibrant personality.

The Artichoke social media mockup by Ding Studio

Branding

We created a bespoke logo and flexible typeface to emphasise the idea of The Artichoke being a melting pot of many interests — a space to promote a dialogue on design, art, culture, travel, etc.

Brand identity — Storytelling — Typeface design — Social media branding — Screen printing