Autumn Yard
London — 2017
Story —
Autumn Yard is a restaurant located in Hackney, East London. We worked closely with Planning Unit to integrate the branding.
Typeface and Illustrations by Planning Unit
Typography and Colours
The typographic logo and custom-made type combined with soft autumn colours tell the story of coexistence between the British traditions and a Hipster East London.
Branding
The visual identity presents elements that characterise the project; the handpicked ingredients, the philosophy of the chef and the thinking behind the location. The challenge was to create a contemporary brand while also drawing inspiration from the traditional British Kitchen — which will offer classic dishes such as roasted chicken alongside a large selection of craft beers and homemade juices.
Creative brand strategy — Storytelling — Restaurant branding — Social media branding — Website design – Secondary typography
HELLO - HALLO - BONJOUR -
HELLO - HALLO - BONJOUR -
